Tuesday Newsday – Do-it-All Sweetener?

May 17th, 2011

They announced two days ago that Splenda has a new product that cleverly adds B Vitamins, antioxidants and/or fiber to your diet within the not-so-subtle sweetener. My job is to report this news, not make comments on it. HA! I almost said that with a straight face.

This sort of leaves me with a sour (not sweet) taste in my mouth. Don’t get me wrong. I’m a Splenda fan. But seriously? Now we’re trying to pack things into our sweeteners other than sugary goodness? Why are we as a society always trying to make things easier…oh wait…that’s the entire point of EP…might I rephrase. Do we always need to have 150-in-ones? Can’t we just eat what we’re supposed to eat? It’s not hard…Need fiber? Eat an apple or some bran. Antioxidants? Blueberries or pomegranate juice. Vitamin B is a biggie from grains or fish. What do you think?

New SPLENDA® ESSENTIALS™ No Calorie Sweetener Products Give Consumers Added Boost of B Vitamins, Antioxidants or Fiber

FORT WASHINGTON, Pa., May 16, 2011 /PRNewswire/ — These days, consumers are increasingly aware of the vitamins, minerals and nutrients needed to maintain a healthy diet, and they are looking for new and easier ways to meet their recommended daily intake. In an effort to offer consumers products with added nutritional benefits, McNeil Nutritionals, LLC, today announced the launch of SPLENDA® ESSENTIALS™ No Calorie Sweetener Products. This unique line of products from the SPLENDA® Brand includes three smart ways to sweeten: SPLENDA® ESSENTIALS™ No Calorie Sweetener with B Vitamins, SPLENDA® ESSENTIALS™ No Calorie Sweetener with Antioxidants, and previously introduced SPLENDA® ESSENTIALS™ No Calorie Sweetener, 1 gram of Fiber (in packets and granulated form). The premium product line gives consumers a calorie-free way to add a small boost of essential vitamins and nutrients in each packet or teaspoon and a way to add a little more than just ’sweetness’ to foods and beverages.

“Building off the success of our SPLENDA® No Calorie Sweetener with Fiber product, we’re thrilled to launch the new SPLENDA® ESSENTIALS™ Sweetener Product line, giving consumers an entire line of products that offer additional nutritional benefits, like B vitamins to help support a healthy metabolism,” said Fred Tewell, group product director for SPLENDA® Sweetener Products. “Consumers may not focus on getting all their recommended vitamins in a day, but they never forget to sweeten their coffee – these products are all about helping people make small, good-for-you choices each day so that they can get closer to meeting their health goals.”

New SPLENDA® ESSENTIALS™ No Calorie Sweetener Products deliver the same great taste to your favorite foods and beverages that SPLENDA® Sweetener Products always have.  However, SPLENDA® ESSENTIALS™ No Calorie Sweetener Products is the first and only line of sweeteners that contains added nutrients in each packet.

“Fifty-seven percent of American women feel that they don’t get the vitamins their bodies need on a daily basis,” said registered dietitian Heather Bauer, RD, CDN, referencing a recent survey conducted by SPLENDA® Sweetener Products, with the support of SHAPE magazine. “With the help of the new SPLENDA® ESSENTIALS™ Sweetener Product line, consumers can get an extra boost of essential nutrients their bodies need from the foods and beverages they already enjoy. By sprinkling a bowl of oatmeal and fresh blueberries with a packet of SPLENDA® ESSENTIALS™ with B Vitamins instead of sugar, for example, consumers can enjoy the benefits of a sweet taste, fewer calories and increased B vitamins to support a healthy metabolism – all at the same time.”

About SPLENDA® ESSENTIALS™ Sweetener Products

With 20 percent of the Daily Value of vitamins B1 (thiamine), B5 (pantothenic acid) and B6 (pyridoxine), per packet, SPLENDA® ESSENTIALS™ with B Vitamins has B vitamins to help support a healthy metabolism and the great sweet taste of SPLENDA® No Calorie Sweetener.

Another new product within the new line, SPLENDA® ESSENTIALS™ with Antioxidants, can help bring consumers closer to meeting their daily vitamin C and E needs. One packet contains 20 percent of the Daily Value of antioxidant vitamins C and E, like those found in fruits and vegetables.

SPLENDA® ESSENTIALS™, 1 gram of Fiber offers one gram of healthy fiber per packet. SPLENDA® ESSENTIALS™ with Fiber also comes in a granulated form, allowing consumers to get a small boost of fiber while cooking and baking. SPLENDA® with Fiber, Granulated contains three grams of soluble fiber per tablespoon – the same amount of fiber as a half cup of oat bran. (The type of fiber in this product is different than that in oat bran.)

All three varieties of SPLENDA® ESSENTIALS™ No Calorie Sweetener Products are available in 80-count boxes of packets at grocery stores, supermarkets and online at www.SPLENDA.com for a suggested retail price of $4.29. SPLENDA® ESSENTIALS™ with Fiber is also available in a 1.6 lb carton with a pour spout ($4.99) and a 3 lb resealable bag ($7.49).

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