Tuesday Newsday – Interactive Hangers in Japan

October 25th, 2011

Hangers that parade the clothes you’re thinking of buying in front of you in various stages of wear. Genius. I want these. I want these in my closet. And I want them showing me wearing the clothes in question minus about 10 lbs. Genius.

Thank you Japan for kicking the shopping experience up two notches. Now if you could just stop with all the Lolita fashions (a bonus Tuesday Newsday link for all you lovelies).

Shopping 2.0: It’s no surprise that “interactive hangers” are first introduced in Japan, a country obsessed with service, shopping, fashion and technology. Vanquish, the shop in question, is located in a department store in central Tokyo called 109MEN’S. The way it works is pretty simple: every time a shopper picks up a hanger, a computer screen above the item displays relevant pictures and videos, for example showing how a T-shirt looks when worn or other clothes that would fit the item chosen. Read more…

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