Turns out that raising twins and being on American Idol isn’t enough for J-LO. Now she’s just Jenny of the locks…Here’s a hot-off-the-press (as in a few minutes ago) letter from Karen T. Fondu, President of L’Oréal Paris, announcing Jennifer Lopez as the brand’s latest spokesperson…
I am delighted to share the news that Jennifer Lopez is the newest member of the L’Oréal Paris family. In 2011, this multi-talented entrepreneur will begin appearing in makeup and haircare advertising campaigns, the first of which will be for the EverSleek Sulfate-Free Smoothing System, a haircare collection for smoothing unruly, frizzy hair
Jennifer joins a remarkable roster of spokespeople for the L’Oréal Paris brand, including Milla Jovovich, Beyoncé Knowles, Rachel Weisz, Evangeline Lilly, Diane Keaton, Andie MacDowell, Julianna Margulies, Eva Longoria Parker, Freida Pinto, Kerry Washington and Gerard Butler among others.
As a multi-platinum selling recording artist, Golden Globe nominated actress, film and television producer, entrepreneur and philanthropist, Jennifer’s talent and accomplishments span across many industries. Coupled with her obvious beauty and her role as a working mother, she is a modern role model for women and truly embodies the spirit of the L’Oréal Paris philosophy, ‘Because You’re Worth It.’
We are thrilled to work with Jennifer and look forward to the beginning of a wonderful partnership.
Karen T. Fondu
President, L’Oréal Paris